Boston, MA (PRWEB via Overdrive) September 17, 2008 -- For most growing businesses, building strong, long-lasting customer relationships is akin to finding the Holy Grail. Only a select few have mastered customer relationship marketing and made it to the top of their industry.
To help companies of every size create a marketing strategy that builds - and sustains - a dialogue with customers and best prospects, FuelNet developed the Smart Paper 10 Secrets for Successful Customer Relationship Marketing. The paper explains how a company can stand out without alienating customers and the most effective ways to build an emotional bond with a target audience in a real, personal, and meaningful way. Other insights include:
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How to create a brand that really rocks
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Why it's important to deliver on customers' demands
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Smart ways to improve customer service
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Four questions you should always pose to customers
Visit fuelnet.com to get a free copy of the FuelNet Smart Paper 10 Secrets for Successful Customer Relationship Marketing. For more information, please contact Ken Beaulieu, chief content creator for FuelNet, at 617.457.3901.
About FuelNet
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline "Marketing Smarts for the Growing Business," FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNet's Web site, www.fuelnet.com, can subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase white papers, special reports, and books. The e-newsletter focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.
About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting, market research, custom publishing, media sales and consulting, and design communications. For more information, visit www.pohlyco.com.
CONTACT:
Ken Beaulieu
617.457.3901
866-650-9807
kbeaulieu @ pohlyco.com
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