Boston, MA (PRWEB via Overdrive) November 4, 2008 -- It takes more than a quality product or service or the lowest price to build healthy, fruitful customer relationships. In an age when consumers are bombarded with media, they seek a relationship with an organization that truly enriches their lives. And that requires a process of continuous nurturing.
"If you want something to grow, you must feed it and care for it," says Jim Cecil, co-founder of the Nurture Institute, in Woodbridge, N.J., which helps companies boost customer loyalty. "It's the ultimate law of nature, as ancient as man: Feed and nourish before you harvest.
The November issue of FuelNet Monthly, an 8-page newsletter designed to help subscribers maximize their marketing opportunities and grow their business, relates a four-step plan to grow stronger customer relationships. Other insightful articles in the issue include:
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How to strengthen business relationships
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Ways to use direct mail marketing to achieve online goals
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5 steps for building an effective sales referral network
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How to generate more sales leads online
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Why trust is more than a business asset
Each issue of FuelNet Monthly covers a range of relevant and timely topics, from direct mail marketing, Internet niche marketing, and consumer marketing trends to strategic communication, brand building online, and generating sales leads.
About FuelNet
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline "Marketing Smarts for the Growing Business," FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNet's Web site can download free Smart Papers, subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase special reports and books. FuelNet Daily Tips, a free daily e-newsletter, focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.
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